Second-year student Honoka Kousaka takes matters into her own hands when her beloved Otonokizaka High School faces closure due to declining enrollment, rallying her childhood friends to form a school idol group called μ's (Muse). Battling skeptical classmates and a resistant student council, the group sets their sights on the Love Live, a nationwide school idol competition, hoping a strong performance will draw new students and keep the school's doors open. The series is set in the lively Kanda Jinbocho and Akihabara areas of Tokyo, making it a natural fit for fans looking to walk the same streets as their favorite characters.